Michael Groeger is a renowned fashion photographer and filmmaker who has become a name to reckon with in the international fashion circuit for his sheer passion and skill. Hailing from Germany, Groeger grew up in an artistically inclined family that fostered his passion for photography from a very young age. After graduating in Economics and Marketing from Vienna University of Economics, Groeger moved back to Munich and eventually became a photographer for the Art in Action Group. In 2013, he got accepted to one of the finest art schools in the world, the School of Visual Arts, New York. There he got a chance to hone his skills in photography and collaborate with some of the biggest names in the fashion industry such as Steven Klein, Cedric Buchet and Boo George. After his course, Groeger started working independently in some of the biggest advertorial campaigns he managed to grab in both Asian and European markets.
Michael has also done editorial shoots (both still and moving) for fashion magazines such as Elle, Marie Claire, L’Officiel, Nylon Singapore, Instyle, Schön!, and so on. 125 Magazine streamed his first fashion movie in London in 2013. Edward Enninful curated Groeger’s first photography exhibition held at the Milk Made Gallery, New York, in January 2015. Michaels work, showcases the combination of real beauty combined with the ability of transforming the model into a strong fashion character.
In his films, Michael even goes a step further and transforms the visual story of his images into an a life coming artwork.